10. Disney — brand value: $44.3 million
Disney’s market cap at the time of writing stands at $240.2 billion, and the brand only stands to get stronger with the advent of the new streaming service Disney+. Interbrand found that it’s brand strengths were differentiation, commitment, and presence. Its brand value has grown 11% in the last year, according to Interbrand, after a mammoth year in film with “The Lion King,” “Toy Story 4” and “Avengers Endgame.”
9. McDonald’s — brand value: $44.53 million
McDonald’s, which has a $158.5 billion market cap, has consistently grown its brand value since 2003, and in the last year increased by 4%. Interbrand said its strengths were commitment, differentiation, and presence. With the rollout of a plant-based burger with Beyond Meat, it could yet still grow.
8. Mercedes-Benz — brand value: $50.8 million
Mercedes-Benz, isn’t independent per se, rather it is owned by Daimler. It’s brand value increased by 5%, through its commitment, relevance and responsiveness.
7. Toyota — brand value: $56.2 million
The Japanese carmaker’s market cap is roughly $222 billion, and in the last year its brand has grown 5%. Interbrand based this on relevance, authenticity, and presence.
6. Samsung — brand value: $61 million
- Reuters
Samsung, one of the leading tech giants in the world with a market cap of $284 billion grew by 2% in the last year. It showed responsiveness, relevance and authenticity.
5. Coca-Cola — brand value: $63.4 million
Coca-Cola’s brand has actually declined in the last year 4% and has been doing so since 2014. Despite that, it sits at number 5, showing the strength of the brand – led by presence, authenticity and commitment.
4. Microsoft — brand value: $108.8 million
- Yana Paskova / Getty
Worth $1 trillion by market cap, Microsoft is one of the world’s leading brands, one of five tech companies in the top five. Its brand has improved markedly this year by 17%, due to clarity, relevance and responsiveness.
3. Amazon — brand value: $125 million
- David Ryder/Getty Images
Jeff Bezos’ firm is among the world’s biggest brands. Amazon’s market cap stands at $885.3 billion, and its strengths were responsiveness, relevance, and presence, as the brand grew 24% in the last year.
2. Google — brand value: $167.7 million
- Reuters
Google, was beaten to the top spot but clearly showed its dominance in the world’s household names, as it had the second-highest brand strength. With a market cap of $869 billion, the brand grew 8%. Of course, presence and relevance featured but also responsiveness.
1. Apple — brand value: $234.2 million
The world’s strongest brand was tech giant Apple. With a market cap of about $1 trillion, the tech giant nabbed the top spot, beating Google in terms of brand value by an entire Coca-Cola and more. It grew 9% in the last year, through differentiation, governance, and engagement.
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